Sebastian Budischin

VP Strategy, Growth & Hydrogen Technology

Robert Bosch

Sebastian Budischin has been VP for strategy and growth driving business model design, strategy development and implementation as well as product management for hydrogen technology at Bosch since 2021.

Before that, he was Director in the Corporate Department for Business Model Innovation at Robert Bosch GmbH from June 2016 until end of 2020. He was responsible for the Accelerator Programs, the Business Model Academy Asia-Pacific as well as consulting activities in various industries. Before joining the department for Business Model Innovation, he was the head of marketing, business strategy and communication for Asia-Pacific for the electrical drive business.

In previous positions, he was working in the fields of marketing and strategy development in the automotive and power tool business. He studied international business in Stuttgart, GER and Michigan, USA.

Session Overview

Tuesday, 5 November

14:15

Hydrogen Conference ICC Hall B 14:15 - 15:15

View Session

Securing off-take agreements to activate the potential of hydrogen

Hydrogen demand is characterised by cautious growth, as high production costs, underdeveloped infrastructure, and market immaturity pose significant challenges to securing consistent offtake agreements and broader market adoption. Stimulating demand for low-carbon hydrogen remains a key challenge, particularly in sectors such as transportation, industry, and heating. Supportive policies and financial incentives to promote the adoption of hydrogen technologies will pave the way for market activation but will only take effect if public-private partnerships are established to develop hydrogen infrastructure. Collaboration amongst industry stakeholders is key to establish standardised offtake agreements and supply chain mechanisms that ensure reliable and affordable hydrogen supply.

Attendee insights:

Gain a better understanding of the mechanisms, policies and strategies to expedite uptake as well as what will be required to overcome commercial barriers, foster market growth, and ensure security of supply for end-users through robust offtake agreements.